#126–Randy Henderson–Real Estate Photography

Randy Henderson – Real Estate Photography

One of the areas where you photography can actually help someone else make money, Real Estate Photography. Randy Henderson is our guest as we discuss what it takes to be a Real Estate photography and how it can be a profitable business.


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Randy Henderson

(Randy’s website – go here for his write-up – some of it is below.)

[person name=”Randy Henderson” title=”Real Estate Photographer” picture=”http://www.jpeg2raw.com/wp-content/uploads/2014/10/10-10-2014-8-53-20-AM-250×300.png” pic_link=”” pic_style=”dropshadow” pic_style_color=”” pic_bordersize=”0″ pic_bordercolor=”” social_icon_boxed=”yes” social_icon_boxed_radius=”4px” social_icon_colors=”” social_icon_boxed_colors=”” social_icon_tooltip=”” email=”randy@hendersonimages.com” facebook=”https://www.facebook.com/randyhendersonimages/timeline” twitter=”” dribbble=”” google=”https://plus.google.com/u/0/114421016384664662830/about” linkedin=”” blogger=”” tumblr=”” reddit=”” yahoo=”” deviantart=”” vimeo=”” youtube=”” rss=”” pinterest=”” digg=”” flickr=”” forrst=”” myspace=”” skype=”” paypal=”” dropbox=”” soundcloud=”” vk=”” class=” id=””]I picked up my first camera in 1973 – and won my first competition in 1974. Ok, it was 15 bucks in a newspaper contest, but hey – we all have to start somewhere. My formal training started at the University of Idaho. I took every class they had, and spent more time in the darkroom than in my apartment. From there I went to Spokane Washington, and enrolled in an excellent Commercial Photography program. After 2 years, I was ready to conquor the world. I’m not sure I have done that, but after almost 40 years, I still enjoy photography as much as I did when I won that first contest. My current focus is on Real Estate Photography. I currently shoot 15-18 properties a week, utilizing a hybrid shooting style that brings out the very best in the home, making it look it’s very best when marketed for sale. Take a look through my website, and contact me about what I can create for you.[/person]

 

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INTERVIEW

Randy Henderson –  WebsiteLinkedinFacebook

 

  • Tell us about your background

    • Went to school, University of Idaho, and took a Photography class and fell in love with photography.  Started working at University to continue taking courses in photography.  Ended up going to school in Spokane, WA.  Ended up selling homes because I couldn’t get a job…hept job in real estate for 20 years. 

  • How did you get into real estate photography?

    • While in Real Estate it was determined that people were looking at photographs on the internet prior to viewing in person…due to broadband connections.  This resulted into a potential sale.  Read book by Scott Hargis on Lighting for Real Estate Photography. Scott Hargis “Don’t photograph the way a house looks…photograph the way it feels”

  • Do you work with one agent or broker and are the any issues if you work with more than one?

    • A base of around 150 agents…shooting around 15 per week

  • Started from none to many

    • Facebook…I was working around agents due to my background.  After doing a shoot I would post several of the photographs on Facebook and all of the agents would see and Like the photos…free advertizing. 

  • How does the real estate market impact your business?

    • Very much so…as the market goes so does the business

    • Would like to consider education in the future

  • Since every shoot is an on location shoot, how much time are you on the road?

    • 40 Mile Radius in and around Missouri

  • How much competition is there out there for real estate photography?

    • More people are trying, however, I have a Real Estate license and I am able to get in on a location without the realtor there.  Also, went to a commercial photography school and the background is helping.  Also, shooting in HDR, and the practice has placed me well ahead of other photographers.

  • HDR – Utilized Software

    • Photomatix

    • Didn’t want to utilize multiple flashes, batteries, stands etc. versus HDR

    • Five (5) shot HDR

      • Four (4) in natural light

      • One using a flash

    • Utilizing the natural setting in Photomatix

  • Any HDR used in the images?

    • All images use HDR

  • Listener Question: How long are you at a house doing the shoot?

    • Approximately an hour…pretty much the regardless of the size of the home

    • Shoot around 3-4 homes per day

    • Detail shots – Example…picture of a bowl of lemons with a blurred kitchen…gets the response of “what a beautiful home”

  • Listener Question: Prepping home

    • Most homes are already well set prior to me arriving.

    • Animals – purposely move anything that may show a pet in the home because some people will not view a home with a pet

  • Listener Question: How do you get the response to break into

    • Give away photography sessions and then Friend all the realtors in the area and post the photos

    • Leaving home, leave a oversized postcard indicating that the home was professionally photographed due to the services of the realtor. 

  • What time of day do you want to shoot a home?

    • Depending on the house…a more expensive home will require shots taken at the correct time of the day, based on windows and also ensure the weather isn’t raining.

  • Do you ever get a dusk type shot of the outside to show off the exterior lighting?

    • Exterior Twilight, based on BlueHour…bracketing none 1stop shots for an hour.  Find your best three frames:

      • Dark Blue Sky

      • Home exposed properly

      • Windows exposed properly

  • Type of homes shot?

    • In Missouri you get a whole lot of house of $150K.  I take photos of homes anywhere greater that $50K

  • Pricing?

    • Start at $100 per home and greater based on the size of the home

    • $300 for a home at 10,000 square feet

  • Software

    • Photoshop

      • White Balance set at Auto

      • Lens Corrected

      • Batch process all files to jpeg

  • How much post process and soon do you have to turn the images around?

    • Come home at 4PM and go through all photographer and send out the photos on the same day and bill for services the same day

    • Per home…around 30 photos…takes around 2 hours

  • Listener Question: Realtor / home owner wants reshoots?

    • Presentation – how you handle the situation is key…if the homeowner says a photo was missed you may be able to say…”It wasn’t missed…it was meant for the buyer to come look in person”

  • Do you use a Tripod

    • manfrotto tripod with a leveling head)

  • 360 degree images/video?

    • No, I believe it is too much for a virtual tour

  • How do you handle billing?  Do they pay after each home or on a set timeframe, say monthly or weekly?

    • Bill immediately after sending out the photos to the agent

    • Utilize Freshbooks to bill

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Images displayed during the show:

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You can also see and comment on these images over in our Forums – Episode #126 Album

Albums from previous episodes can be found here – Podcast Images

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LINKS:

Randy Henderson

 

jpeg2RAW

Other links:

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About geephotant

geephotant (Geek-Photographer-Accountant) (aka. Mike Howard) is the creator of Nov Studios and the jpeg2RAW podcast. Mike is an accountant by day as the Controller for a large US based corporation. By night, he is a geek and has appeared on the Home Server Show Podcast & the BYOB podcast ( both found at www.homeservershow.com). He has also appeared on the Home Tech Show podcast (www.theaverageguytv.com) and is now a regular guest on that show. Mike's true passion is photography and shoots when ever he can find time. As an amateur photographer, he is always looking to learn more about the craft.

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