Show #59–Rachel Brenke

Host Mike Howard, Tim Kemperle and special co-host Ces White interview Rachel Brenke.

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New with Rachel

  • New baby, 5.5 months old (Kaleb)
  • Moved to El Paso, Tx…planning another move in 2013
  • Speaking engagements being booked for 2013
  • Several magazine articles completed
  • Workshops continue; six online

Marketing outside of Facebook

    • Too many people are putting all of their eggs in the “Facebook” basket, remember MySpace.  Ensure you are staying with other mediums such as Google +, Twitter, Newsletter, Website. 
    • Give support to other photographers on Facebook and ask for the same by commenting on their photos

Rachel is mainly a one-person show but has someone that can help proof-read and another person for graphic art when needed.  Rachel has been learning to not be such a “control freak” and to give work to others. 

Key Points for business

  • Identify items that are costing you time which is costing you money and determine if you could outsource the work.
  • Cold Calls – Ensure you know the subject you are calling…
  • Reassess business and pricing quarterly


  • Still using Photoshop with Bridge for culling the photos, purchased Lightroom but have not started.  Originally used Paint Shop Pro.
  • Identify good / bad photos – I start at the beginning and start editing pictures without culling the photos


  • Do you recommend trade shows / bridal shows?  Need to identify the return on investment.  Talk with other photographers and see how it has worked out for them.
  • The best tool you invested in?  Nikkor 85 / f 1.4 lens and now really love my 135 / f 2.0…great for singles and couples
  • Crop or Full Frame?  Full frame
  • Business, 3 kids and Law schoolTime Management?.  Find efficient ways without giving an “air” of not caring.  Learn to multitask and keep a diary of items that need to be completed in 3 – 6 – 9 months. 
  • Main subject…like shooting the most?  Really enjoying glamour sessions…no need to wait to get pregnant or Christmas. 
  • How often do you cook?  Half and half…like to go out and try different foods. 
  • What do you do with your kids?  Daycare? 3nd grade, preschool and the five month old.  Dedicate time to kids when they are awake.  I stay up late at night after others have gone to bed.  make office hours but be flexible…set the amount of hours not a set schedule.
  • How do you get vibrant photos without getting over saturated/  Custom White balance with an Expodisc.  Also Post Processing with levels…depending on the photo.
  • As a boudoir photographer how can I network within this group?  When shooting families there is a mom…this is already a client.  Do little subtle marketing to create opportunities. 
  • jpeg or RAW?  RAW more data to work with.  Don’t worry about the file size…get another drive and backup.
  • How do you get other vendors interested in you?  Go up to the person and network and get to know the person.  Make sure it is personalized and not a form letter. 


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Future show calendar for jpeg2RAW


Rachel Brenke


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About geephotant

geephotant (Geek-Photographer-Accountant) (aka. Mike Howard) is the creator of Nov Studios and the jpeg2RAW podcast. Mike is an accountant by day as the Controller for a large US based corporation. By night, he is a geek and has appeared on the Home Server Show Podcast & the BYOB podcast ( both found at He has also appeared on the Home Tech Show podcast ( and is now a regular guest on that show. Mike's true passion is photography and shoots when ever he can find time. As an amateur photographer, he is always looking to learn more about the craft.

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